CELESTIQ ENGAGMENT
Project Type
CRM Email
Role
Art Director
Client
Cadillac
Partner
Trinita Hill, Copywriter
Inform audiences about the CELESTIQ design process and entice them to sign up for the chance to create and purchase their own. Only a chosen few will have the opportunity to experience the ultra-luxury CELESTIQ. While thats the case, we'll also highlight other stand out Cadillac vehicles that this audience may also be interested in.
HANDRAISER
AUDIENCE
Winter Retail User Journey
Guide our Handraisers down the purchase funnel and into the driver’s seat of their dream Cadillac.
During the Winter Retail Event, we launched these emails to encourage our handraisers to discover, build and test drive their favorite Cadillac. This program consists of seven emails, but our handraisers will only receive three. The emails our audience receives depends on if they build their Cadillac in Touch 1. If they don’t engage, alternate versions of touches two and three push them to create their Cadillac or shop for other vehicles.
Project Type
CRM Email
Role
Art Director
Client
Cadillac
Partner
Trinita Hill, Copywriter