Cadillac unveiled a strikingly modern brand identity, featuring the new Cadillac Gothic font, a revamped Crest logo, and high-fashion-inspired photography. This overhaul extended to a refreshed icon library, drawing from their typeface and vehicles, and was rolled out globally after 10 months of cross-agency collaboration, presentations, and approvals. Additionally, I supported Team Cadillac by creating illustrations for use on the Cadillac site and in email communications.