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Project Type
360 Campaign
Role
Art Direction
Client
Hasbro Games
Partner
Reed True, Art Director
Hasbro board games were a staple in many millennial households during their childhood, but as they moved away to school or established their own homes, these cherished games often stayed behind. To reconnect with this demographic and reignite their nostalgia, Hasbro is collaborating with Target to reimagine these classic games as stylish home decor items, blending beloved designs with modern aesthetics to bring a touch of their childhood into their adult lives.



























01
WELCOME



02
EXTERIOR DESIGN

03
INTERIOR DESIGN



04
PERFORMANCE

05
TECHNOLOGY


06
EV LIVING
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