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Project Type

360 Campaign

Role

Art Direction

Client

Hasbro Games

Partner

Reed True, Art Director

Hasbro board games were a staple in many millennial households during their childhood, but as they moved away to school or established their own homes, these cherished games often stayed behind. To reconnect with this demographic and reignite their nostalgia, Hasbro is collaborating with Target to reimagine these classic games as stylish home decor items, blending beloved designs with modern aesthetics to bring a touch of their childhood into their adult lives.

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01
WELCOME

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02
EXTERIOR DESIGN

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03
INTERIOR DESIGN

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04
PERFORMANCE

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05
TECHNOLOGY

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06
EV LIVING

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